Market access and growth for digital solutions in logistics
We accompany Software Companies, LogTechs and Digital Service Providers in successfully positioning and implementing their digital products and services in the logistics industry.
Together, we create digital logistics solutions.
How we turn challenges into opportunities
Your opportunities in the logistics market
Logistics is changing rapidly—and there are exceptional growth opportunities for digital solutions. Many of the most innovative ideas come from companies like yours—from startups to market leaders. If you want to grow or break into this environment, the potential is enormous.
The challenges of market entry
Despite all the opportunities, logistics follows its own rules: complex processes, special stakeholders, long decision-making cycles. Many digital companies lose time, focus, and resources here or fail completely with their go-to-market strategy—not because their product is flawed or the timing is off, but because the market works differently than progressive digital industries. This is precisely where many ambitious teams get stuck.
How we accompany you on your way
We have been working at the interface of digital, software, and logistics for many years, helping companies make their solutions successful in the market. We are pragmatic, partnership-oriented and always strive to create clarity and achieve real results together. We understand the market, speak the language of our customers, and mediate between requirements and solutions. Our understanding of the logistics industry is your guarantee for sustainable success.
Our path to your success
Our steps
- Comprehend & establish a foundation; product focus, market logic, competition, business model,
- Assess & refine; target groups, product-market-fit, value propositions,
- Develop strategy; positioning, processes, systems & goals,
- Initiate implementation; go-to-market, partnerships, marketing & communication,
- Grow & measure; drive, persistence, analysis & adaptation.
Learn more about how we work and our philosophy and see for yourself.
Your success
The end result is a product and solution that really hits the spot in the logistics market, because it's embraced by users and solves real customer pain points. This turns you into a company that grows confidently in this environment. With focus, structure and a strategy that makes decisions easier and results more measurable.
Who benefits most from our logistics expertise?
LogTech companies that want to grow in the industry, transform themselves from a project-based to a product-based focus or sharpen their business development processes, value propositions and product management structures for the logistics target group.
Software providers, who want to enter the logistics market and understand how market-driven solutions can be developed in order to successfully shape the digital transformation of logistics.
Providers of digital products who have identified the potential of the logistics industry but want to deepen their knowledge of the industry and market or establish clarity about the relevant pain points and decision-making processes in logistics.
Digital and business consultancies that want to expand logistics as an existing or new business area and strengthen their industry expertise, network and customer understanding.
If you don’t find what you’re looking for here, please contact us or take a look at our services for companies and use cases in logistics.
Overview of our services
Strategy Developement
- As-is-analysis, definition of product- & solution-portfolio
- Market- & competitor-analysis
- Development of stakeholder maps, business models, vision & values
Value Proposition &
offer design
- Development of ideal customer profiles (ICP) & buying personas
- Target group-oriented benefit argumentation
- Product and offer design
Go-To-Market
- Sales, marketing and partner strategy
- Goal definition and measurement
- Action planning, tracking & project management
Product management & Agilization
- Introduction of product management processes and structures
- Planning, implementation and roadmapping using agile methods (e.g. SCRUM)
- Introduction of the OKR methodology
Execution
- Coaching & know-how exchange
- Preparation and facilitation of
workshops & meetings - Creation of product &
sales material
Requirements management & implementation
- Support with customer leads
- Translation of customer requirements
- Support in customer implementations
Your gains
- You gain clarity about the market, target customers and willingness to pay.
Great companies, products and ideas do not automatically find favor in the traditional logistics industry. We help you handle this in the most effective way possible. - You reduce risk and bad investments.
Increase the probability of success in addressing the right customers in the logistics market with the right solutions. - You benefit from our drive!
You will be amazed at how quickly and reliably we implement your ideas. - You gain a partner who identifies with your company.
Our horizons extend far beyond the typical financial orientation. - You don’t waste large sums of money. Traditional B2B sales agencies can quickly become expensive without generating relevant leads. We create real impact even through smaller engagements.
Our success stories in the tech industry
#Agilization #RequirementsManagement #BusinessDevelopment #BusinessModelCanvas #Go-to-market #LogTech #Marketanalysis #ProductManagement #Processes #Reorganization #Roadmapping #Scalability #Strategy #Transformation
Strategical business development for SAP logistics consulting services
In this project, we supported a large German logistics company in developing and implementing a go-to-market strategy for its SAP logistics consulting services. Through targeted market analyses and the development of tailor-made strategies, we were able to develop a focused business model, clear USPs and value propositions that strengthen the company’s additional, digitally-oriented consulting services.
Services:
- Business Model Creation: Development of a viable business model.
- Market Analysis: Investigating market trends, competitors and customer needs.
- Target Market Definition: Clear definition of target markets and customers.
- Strategy Development: Go-to-market strategy based on strengths and business environment.
- Coaching: Supporting the team in implementing and executing the strategies.
- Partnership Development: Establishing and building partnerships with SAP and other market players.
- Sales Materials: Creating pitch decks as well as customer proposals and contract documents.
Transformation of a LogTech company towards a product organization
In this project, we are supporting a renowned logistics software company in the transformation of its customer-centric development & delivery processes. The common goal is to create transparent & efficient process standards ranging from requirements engineering to the organization of software development to implementation and beyond. The introduction of product management structures and agile working methods enables the realization of scalable software products, thereby strenghtening strategic business development and significantly shortening go-to-market times.
Services:
- Requirements Engineering: Implementation of effective processes for requirements analysis and ensuring consistency in the customer experience.
- Product Management Structures: Establishing procedural & structural best practices in software product development.
- Organizational Transformation: Promotion of standardization & agilization as well as collaboration and motivation within the teams.
- Strategic Business Development: Developing scalable and efficient approaches to accelerate the delivery of products and solutions.
FAQ on our service portfolio
Why is the logistics market so special?
Positioning digital solutions for logistics successfully in the long-term is challenging because processes are highly interdependent, stakeholders are diverse and decisions are often driven by operations. A genuine understanding of the market, its players and decision-making processes is crucial. Or, as we casually say, “Logistics is an industry with a distinct flavor.” With over 20 years of experience in the logistics industry, Philipp Holtgreve brings the right market know-how to your ventures and projects.
What risks can occur through digitalization in logistics?
Intensive digitalization and the use of automation and AI can have a negative impact on problem-solving skills and process knowledge. The team and the people behind the systems need to be engaged and successfully integrated in order to counteract obstacles such as overload and loss of information. Targeted involvement and communication of all information, as well as the inclusion of people’s individual skills, can mitigate these risks. That is why we place great emphasis on communication-oriented and transparent change management. In addition, unconsulting specifically addresses the unique characteristics and culture of your company and adapts methodologies accordingly.
How to solve logistics problems?
Many logistics problems can be solved through digitalization, automation or the targeted use of AI. Staff shortages, insufficient employee qualifications and rising costs are problems in logistics that can lead to reduced competitiveness—up to the risk of insolvency. In order to solve these problems efficiently through digitalization of logistics, a deep understanding of the pain points and their root causes is required. That’s why you should trust unconsulting’s tried-and-tested industry expertise.
What are digital solutions?
Digital solutions are applications, tools and systems that use digital technologies to optimize processes, increase efficiency, create transparency and capacity to operate, develop new business models and improve the customer experience by simplifying and automating analog processes.
Who benefits from a partnership in digital logistics solutions?
For software, digital and consulting companies that are serious about growing in the logistics market without the—in our view—unrealistic expectation of making quick and big Euros right away. We often work with start-ups, scale-ups and SMEs, but we also enjoy collaborating with larger companies that cultivate a personal and decisive culture.
Logistics companies can also benefit from our expertise in digital products for logistics and digital product management in the industry.
What is digital logistics?
Digital logistics is not simply about digitizing goods flows or even rendering physical logistics processes obsolete, but rather about optimizing, holistically analyzing and transparently designing the accompanying information flows. Logistics processes, the systems used and the underlying data are digitally supported with a focus on both end-to-end and individual pain points, with the aim of simplifying, accelerating, automating and making them more transparent. The main goal of digitalization in logistics is to relieve people of some of their workload and to efficiently bring about and implement their decisions.
How do we run projects at unconsulting?
In clear and transparent steps – Analysis, Recommendation, Execution. Always cooperative and happy to work together all the way. Find out more about us and our approaches and philosophies by contacting us now here.
How much does it cost to work with unconsulting?
We work both on a project basis with fixed budgets and as an continuous sparring partner—also within clearly defined budget frameworks. The scope, duration and depth of value creation are based on your goals and we are happy to discuss this transparently in advance. Our experience will certainly help you with an indication, as we can pick up real speed, create added value and deliver results starting at just €2,000–3,000 per month.
Do i need a finished product or market access?
Absolutely not. Companies and teams in the product development phase also benefit early on from clarity and market understanding. In addition, we are happy to assist you in bringing your services & solutions from other industries and countries to the local logistics market.
